Skills Used
Gathering and Analyzing Client Requirements
Service Design
Usability Testing & User Research
UX/UI Design
AB Testing & eCommerce Analytics
Visual Design
Done During the Project
Acted as the lead designer in vianor.fi continuous development process.
Transformed the Vianor development process in the Nordic to be more user-centered. Main changes include systematic usability and AB testing.
Increased Vianor eCommerce conversion.
In cooperation with Vianor, we have continuously developed their eCom site, and slowly transformed our cooperation methods to include user-centered design practises. This has given the client and the design team a better understanding of Vianor's customers which in turn has helped in designing a more profitable eCom site.
A snapshot from a customer scenario done in the beginning of the user-centered process with Vianor.
A snapshot from a customer scenario done in the beginning of the user-centered process with Vianor.
Out of all the requirements, I produced the best solution to any given problem.
Out of all the requirements, I produced the best solution to any given problem.
Vianor front page is the result of vigorious usability and AB testing. Vianor can be confident that besides being usable and nice-looking, their website conversion is also optimized.
Vianor front page is the result of vigorious usability and AB testing. Vianor can be confident that besides being usable and nice-looking, their website conversion is also optimized.