Gathering and Analyzing Client Requirements
Usability Testing & User Research
AB Testing & eCommerce Analytics
Done During the Project
Acted as the lead designer in vianor.fi continuous development process.
Transformed the Vianor development process in the Nordic to be more user-centered. Main changes include systematic usability and AB testing.
Increased Vianor eCommerce conversion.
In cooperation with Vianor, we have continuously developed their eCom site, and slowly transformed our cooperation methods to include user-centered design practises. This has given the client and the design team a better understanding of Vianor's customers which in turn has helped in designing a more profitable eCom site.